👋 I’m Erika, a product designer by day and Pilates instructor by night.
I bring clarity to complex fintech products, designing for trust, usability, and business impact.
Based in…
Currently, sunny Los Angeles 🌴
Soon, vibrant San Francisco 🌁
Passionate about…
Designing functional web and mobile products in the fintech space 📱💻
Currently…
Building financial products that help working Americans @ Branch 💸
Featured Projects
Branch: Savings Goals
Helping users build financial stability with simple savings goals, resulting in a 10% increase in monthly active users.
Branch: International Transfers
Connecting families across borders: Introducing international transfers to the Branch Wallet.
Branch: Tip Pooling
Empowering restaurant workers with same-day tip payouts through automated pooling.
Branch: Rewards Revamp
Transforming the Rewards Tab to maximize user engagement and drive increased reward earnings, averaging a $7 increase in spend per user.